Presidenza del Consiglio dei Ministri | Your Country, your challenge

• Campains
• Corporate

We created the integrated institutional campaign for the Presidency of the Council of Ministers, as part of the Italia Domani – National Recovery and Resilience Plan (NRRP), dedicated to recruiting 500 young graduates called to contribute to the modernization and relaunch of the country.

A collective project spanning TV, radio, social, and digital, designed to convey a message of trust, competence, and progress.
Through an authoritative yet approachable visual and narrative language, the campaign invites a new generation of professionals to actively participate in building a more innovative, efficient, and sustainable Italy.

An institutional narrative with a positive, credible, and inspiring tone, translating the vision of the NRRP into a message of shared opportunity and responsibility.