BTP Valore | Identity & integrated campaign

  • Branding
  • Campains
  • Corporate

For the first two editions of BTP Valore, Human Creative developed the integrated campaign for the Italian Ministry of Economy and Finance, overseeing the concept, naming, logo, and cross-media format.
An innovative visual narrative that, through a warm and educational tone, translates the themes of trust and responsibility into everyday moments: bringing the idea of saving closer to people’s lives.

  • ClientPresidenza del Consiglio dei Ministri - MEF e DIE
  • IndustryFinance
  • ServicesBranding, integrated campaign