AGiA-Free to grow

“Free to grow” is an integrated campaign created for the Presidency of the Council of Ministers and the Italian Authority for Children and Adolescents to mark the 30th anniversary of Italy’s ratification of the UN Convention on the Rights of the Child.

We developed a universal, value-based concept built on the idea that every child has the right to grow up free, protected, and heard.
The campaign — launched across TV, radio, print, web, and social media — adopts an authentic and engaging visual language, conveying with empathy and clarity the importance of protection and participation.

A project that blends institutional rigor with contemporary sensitivity, turning a message of rights into a story of trust, responsibility, and a shared vision for the future.