“Diritti in crescita” (“Growing Rights”) is an integrated campaign created for the Presidency of the Council of Ministers and the Italian Authority for Children and Adolescents on the occasion of the UN Anniversary on Children’s Rights.
The project, developed across TV, radio, print, web, and social media, was designed to raise awareness and promote understanding of the values of protection, growth, and participation for minors.
We handled the concept, illustrations, and creative development of all communication materials, crafting a warm, empathetic, and accessible visual language that speaks effectively to children, families, and institutions alike.
A campaign that combines educational value and expressive strength, turning rights into a message of trust, responsibility, and a shared vision for the future.
